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eCommerce CFO

Markup v. Margin Cautionary Financial Lesson for eCommerce Businesses

Mismanaging margin and markup can lead to selling products at prices that are substantially too high or low, resulting in lost sales or lost profits.

Margin is sales price minus the cost of goods sold.

Below is a breakdown of each profit margin formula.

Gross Profit Margin = Gross Profit / Revenue x 100

Operating Profit Margin = Operating Profit / Revenue x 100

Net Profit Margin = Net Income / Revenue x 100arkup is the amount by which the cost of a product is increased to determine a selling price.

👇 I recorded a video going over this below

To determine a selling price, the figure you should use is markup.

When you’re analyzing your financial performance however, it’s typically better to use margins.

Do not confuse markups and margins at the cost of your profits.

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