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eCommerce Business, 7 Employees, First $1M Per Year, $500K Net Profit

One of my clients just hit that.

You’re life changes.

It’s not the same.

You have all sorts of responsibility and all sorts of new opportunities.

Yes, you can do a few hundred thousand here or there, but once you hit these numbers.

You never go back.

And so… what do you have to do?

Well… many things.

Estate Planning… A Will?

Your whole tax situation changes…

And that’s what brings me to my point today.

IN just 37 minutes and a few dozen questions.

When I first met that client. I saved him $32,835 this year… And every year going forward (more if he grows).

Is that worth 37 minutes for you to check it out?

If so, then you should set up a time to speak directly with me here.

Watch This Video:

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3 Secrets of Tax Planning for eCommerce Businesses

Come in close.

You can’t tell anyone.

This is just going to be between us.

The first secret most people don’t realize.

Secret #1: You don’t have to be a multimillionaire to benefit from tax planning.

In fact, I’ve seen people who have less than $10,000 in REVENUE for their business benefit from tax planning.

All you need is a major life event. And BAM! There may be a need for tax planning.

Now that doesn’t mean I can guarantee you’ll save tens of thousands.

But it’s worth a checkup, click here to set up a time.

Secret #2: Just because you have an accountant (even if they’re a CPA), you’re probably not covered.

Most small business owners don’t realize, most accountants just prepare returns.

They don’t PLAN.

Think if it like a general doctor. Yes, they’re an MD.     

But can they do a spinal surgery? No.

You need a specialist.

Someone that specializes in tax reduction. Not tax preparation.

 Set up a time to speak directly with me here for a free strategy session to get your tax planning process in order.

Secret #3: You can’t save money from previous years. Not in every case.

But in select circumstances…

We can actually retrieve tax money you’ve already sent the government. That’s right.

You sign up to work with me, and you could get a check back in a few days for 3-7x more!

While that’s 3 Secrets, there are so many more.

Do you want us to help you with the tax planning process?

 Set up a time to speak directly with me here for a free strategy session to get your tax planning process in order

I go over this in detail in the video below:

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Your eCommerce Business Overpaid by $17,345 in Taxes!

It’s sad but true.

If you missed simple strategies in 2019..

You may have overpaid by tens of thousands of dollars.

Now I can’t know for sure until I know where your business is at.

But if you’re making over $100,000 per year in gross sales.

You’re at risk.

We recently went through the largest tax change in over 30 years. If you haven’t don’t a full overhaul, we need to talk.

I went over a video about this in detail here:

The truth is…

✔️ Legal Entity Structure

✔️ Accounting Method Optimization

✔️ Sales Tax and Other Compliance Assessments

✔️Deductions

✔️ Retirement

✔️ Insurance

✔️ Legal Tax Loopholes

✔️ Recent regulatory change

✔️ Niche specific strategies

✔️ Advanced planning strategies

All of these need to be re-assessed.

And I am going to show you how.

And we will walk through every step you need.

Do you want help with the tax planning process for your eCommerce business?

Schedule a one-on-one consultation at the link below:

https://go.camusocpa.com/schedule-tax-planning-ss_ecommerce

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I Already Have A CPA For My eCommerce Business!

I know what you’re thinking….

I already have an accountant or CPA!

They do my taxes, so I’m covered.

Well…. when you hear this story…… let me just say…. Make sure you’re sitting down.

Do you want help with the tax planning process for your eCommerce business?

Schedule a one-on-one consultation at the link below:

https://go.camusocpa.com/schedule-tax-planning-ss_ecommerce

I just had a client who did not want to switch accountants.

There CPA was a long-time family friend.

They finally said, ok. We’ll have you help us with tax planning.

But we want to keep our current accountant for tax preparation.

So they got started.

In just a few weeks, my friend found out they’d been overpaying in taxes by over $125,000. FOR YEARS!

Yes, this was a CPA. Yes, this was a friend.

But just because someone can prepare taxes, doesn’t mean they know how to PLAN.

And if you’re not 100% certain, isn’t it worth a few minutes of your time?

Do you want us to help you with the tax planning process?

Schedule a one-on-one consultation at the link below:

https://go.camusocpa.com/schedule-tax-planning-ss_ecommerce

I went over this in detail in this video below:

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$23,000 In Yearly Tax Savings With 1 Strategy (Case Study Included)

Tax planning is a systematic process.

It is about looking at the BIG PICTURE.

We use a proven approach to systematically assess your business and tax code to ensure we consider every opportunity available to reduce your taxes.

Like one client we recently worked with.

One specific legal entity structuring strategy from the Tax Plan that we delivered to this client produced a yearly tax savings of $23,000.

With this company, we upgraded their single member LLC into an S-Corporation.

Do you want help with the tax planning process for your eCommerce business?

Schedule a one-on-one consultation at the link below:

https://go.camusocpa.com/schedule-tax-planning-ss_ecommerce

We cover the following aspects of your business and more during the tax planning process:

✔️ Legal Entity Structure

✔️ Accounting Method Optimization

✔️ Sales Tax and Other Compliance Assessments

✔️Deductions

✔️ Retirement

✔️ Insurance

✔️ Legal Tax Loopholes

✔️ Recent regulatory change

✔️ Niche specific strategies

✔️ Advanced planning strategies

That means just after assessing step number 1 for this eCommerce business they will save $23,000 per year.

Does your CPA have a structured tax planning process?

If you are only speaking to your CPA once per year during tax season you are overpaying in taxes by TENs OF THOUSANDS of DOLLARS. YEARLY.

You need a proactive CPA with a proven tax planning system for eCommerce businesses.

Do you want us to help you with the tax planning process?

Schedule a one-on-one consultation at the link below:

https://go.camusocpa.com/schedule-tax-planning-ss_ecommerce

I went over this in detail in this video:

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What Gets Measured, Gets Managed (Important Financial Tip for eCommerce Businesses)

If you are an own a successful eCommerce business you should be able to immediately identify the primary financial goal you are focused on driving in your business this week, month, quarter and year.

✔️Increase Revenue?

✔️Increase Gross Profit Margin?

✔️Increase Net Profit?

✔️Reduce Taxes?

You should be measuring your performance with relevant reporting that will allow you to monitor and make the correct adjustments to reach your specific goals based on benchmarks and relevant KPIs.

If you are going to scale your business perfecting your accounting system is only one step to financial success.

If you do not properly manage your accounting, how will your accurately determine your business performance on an ongoing basis?

If you’re ready to take the next step to scale your eCommerce business, book your 1-on-1 meeting with me TODAY!

To quote Peter Drucker: What gets measured, gets managed.

If you expect financial success you must properly track AND measure your financial performance frequently.

At least monthly, if not weekly.

How often do you review your finances and KPI’s?

This can mean thousands and cumulatively millions of dollars for your business and family.

We’re here to partner with you to take your company to the next level!

These are just some of the strategic financial services we provide to E-Commerce and Digital Businesses to increase their bottom-line and manage their cash flow:

✔️Profit Improvement

✔️Pricing Strategies

✔️Cash Flow Management & Forecasting

✔️Inventory Management & Forecasting

✔️Sales Forecasting & Budgeting

✔️Key Performance Indicators, Benchmarking & Financial Ratio Analysis

✔️Cost Controls & Financial Strategy

✔️Tax Planning & Tax Preparation

If you’re ready to take the next step to scale your eCommerce business, book your 1-on-1 meeting with me TODAY!

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2 Financial Hacks for Scaling eCommerce Marketing Campaigns

I know you’re thinking that my accountant doesn’t worry about my marketing and business growth.

They’re totally REACTIVE.

Not PROACTIVE.

And I know what you mean.

Most CPA’s fall into this trap.

The truth is most accountants are just a cost.

The cost of getting the books done.

But when you work with me.

It’s not just about basic accounting.

It is about increasing profits, improving cash flows and effectively managing your inventory.

To scale an eCommerce company you need to combine your financial data with your marketing data.

Your average order value (AOV) is the average amount of money each of your customers spends per order.

AOV and Gross Margin Rate determines your average margin per order.

This shows you how much you can afford to spend on new customers to ensure that their first order is profitable.

This is key.

You need to understand these numbers per each product, customer and sales channel.

If you’re ready to take the next step to scale your eCommerce business, book your 1-on-1 meeting with me TODAY!

Like one client we recently worked with.

I recently worked with a client on assessing their AOV and Gross Margin along with their customer acquisition cost (CAC) and return on ad spend (ROA).

We discovered that due to a low average order value and customer lifetime value their return on ad spend was significantly low.

This was preventing this eCommerce company from scaling their marketing campaigns which was hindering their overall business growth.

They had a good markeintg team but because they did not understand the financials they did not understand this issue.

All they knew were that their ads were converting.

We used a combination of three pricing strategies that enabled us to both increase their gross margins and increase their average order value.

Their first customer orders are now highly profitable rather than being run at very low margins.

This has enabled them to already scale their company from $1.1M to $2.15M and are on track for $4M or more currently.

If you’re ready to take the next step to scale your eCommerce business, book your 1-on-1 meeting with me TODAY!

👇 I recorded a video going over this below

We’re here to partner with you to take your company to the next level!

These are just some of the strategic financial services we provide to E-Commerce and Digital Businesses to increase their bottom-line and manage their cash flow:

✔️Profit Improvement

✔️Pricing Strategies

✔️Cash Flow Management & Forecasting

✔️Inventory Management & Forecasting

✔️Sales Forecasting & Budgeting

✔️Key Performance Indicators, Benchmarking & Financial Ratio Analysis

✔️Cost Controls & Financial Strategy

✔️Tax Planning & Tax Preparation

If you’re ready to take the next step to scale your eCommerce business, book your 1-on-1 meeting with me TODAY!

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How Do Your Books Look? Top Accounting Mistakes for eCommerce.

How do your books look?

All too often I see business owners scrambling to get their accounting records together for lenders or for tax season at the last minute.

This means that on a month to month basis they are not tracking their financial performance.

They are running their company blind.

Would you get on a uber with a driver that doesn’t know their routes and doesn’t check their odometer?

That is how many eCommerce businesses are operating.

Implementing financial systems and analyzing financial reports is usually not the primary focus of eCommerce business owners.

This is understandable since business owners focus on many competing priorities such as managing vendors, employees, marketing, fulfillment and so on.

Not consistently knowing your numbers and tracking your KPI’s is akin to driving blind.

You will never reach you destination.

A CFO can run relevant key reports, review them against relevant benchmarks and KPI’s and provide relevant business advice and insights to drive key financial results in your business.

Are you driving your business blindly? 

👇 I recorded a video going over this below

If you expect financial success you must properly track AND measure your financial performance against relevant metrics frequently.

This all starts with a proper accounting system.

At Camuso CPA, we partner with your company to not only handle your basic accounting but to provide ACTIONABLE and PROACTIVE financial insights that improve your business and increase your profits.

We can provide an outsourced CFO solution for a small fraction of the price of a full-time CFO.

Whether it’s improving your gross margin through pricing strategies based on key performance indicators.

Or improving your cash flow and inventory management with effective forecasting and ratio analysis.

Or customizing your accounting process to effectively track income, expenses and key performance indicators on a per product, customer or sales channel basis.

We’re here to partner with you to take your company to the next level!

If you’re ready to take the next step to scale your eCommerce business, book your 1-on-1 meeting with me TODAY!

These are just some of the strategic financial services we provide to E-Commerce and Digital Businesses to increase their bottom-line and manage their cash flow:

✔️Profit Improvement

✔️Pricing Strategies

✔️Cash Flow Management & Forecasting

✔️Inventory Management & Forecasting

✔️Sales Forecasting & Budgeting

✔️Key Performance Indicators, Benchmarking & Financial Ratio Analysis

✔️Cost Controls & Financial Strategy

✔️Tax Planning & Tax Preparation

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Want me to Benchmark You Against Your eCommerce Competitors?

Once you understand your gross profit per product, customer and sales channels.

And how it compares to others.

We need to start to Benchmark.

Why?

Are you pricing your products correctly?

Is your customer acquisition costs too high?

Is your return on ad spend too low?

Is your average order value and customer lifetime value too low to drive profit across your marketing campaigns?

And who’s responsible?

Is it your accountant?

Is it You?

Is it your Marketing Manager?

Your CFO?

This can change.

It can improve.

But it will take detailed review.

Specific diagnosis.

Outlining of a plan of action.

And a commitment to change.

We do this with our eCommerce clients every week.

👇 I recorded a video going over this below

Just like we did with one of our most recent clients….

After discussing his current gross margin rates compared to relevant industry benchmarks we realized something had to change.

By adjusting the pricing of specific products and bundling specific low and high margin items together we increased their gross margin by 10.5%.

This increased net profits by over $120,000.

We did this in just 16 days.

This $120,000 in profit is being reinvested back into the business expand his marketing campaign for the eCommerce business and accelerate sales.

Ready to get the same results?

These are just some of the strategic financial services we provide to E-Commerce and Digital Businesses to increase their bottom-line and manage their cash flow:

✔️Profit Improvement

✔️Pricing Strategies

✔️Cash Flow Management & Forecasting

✔️Inventory Management & Forecasting

✔️Sales Forecasting & Budgeting

✔️Key Performance Indicators, Benchmarking & Financial Ratio Analysis

✔️Cost Controls & Financial Strategy

✔️Tax Planning & Tax Preparation

If you’re ready to take the next step to scale your eCommerce business, book your 1-on-1 meeting with me TODAY!

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So How Much Does a Good CFO Cost My Business?

If you are a business owner or investor you are solely responsible for the decisions that you make.

Your business will live and die based on the quality of your decision-making process, knowledge and due diligence.

Managing the financial and accounting functions in your business will drive your overall success.

There is a very large difference between a basic accountant, a controller and a CFO.

A good general rule of thumb is that any business above $1M in revenue will most likely need a controller at least but ideally a CFO.

As you grow to $5M to $20M working with the right CFO is imperative to your business success.

As you grow to beyond $40M you should handle these processes with full time hires.

The average salary for a full-time CFO is about $150,000 and can range from $120,000 – $200,000+.

If you’re ready to take the next step to scale your eCommerce business, book your 1-on-1 meeting with me TODAY!

As you begin to scale and grow your business a traditional accountant that you see once per quarter or once per year is not sufficient.

You need a company you partner with as an extension of your financial team that provide proactive advice that drives financial outcomes.

At Camuso CPA, we partner with your company to not only handle your basic accounting but to provide ACTIONABLE and PROACTIVE financial insights that improve your business and increase your profits.

We can provide an outsourced CFO solution for a small fraction of the price of a full-time CFO.

Whether it’s improving your gross margin through pricing strategies based on key performance indicators.

Or improving your cash flow and inventory management with effective forecasting and ratio analysis.

Or customizing your accounting process to effectively track income, expenses and key performance indicators on a per product, customer or sales channel basis.

We’re here to partner with you to take your company to the next level!

If you’re ready to take the next step to scale your eCommerce business, book your 1-on-1 meeting with me TODAY!

👇 I recorded a video going over this below

These are just some of the strategic financial services we provide to E-Commerce and Digital Businesses to increase their bottom-line and manage their cash flow:

✔️Profit Improvement

✔️Pricing Strategies

✔️Cash Flow Management & Forecasting

✔️Inventory Management & Forecasting

✔️Sales Forecasting & Budgeting

✔️Key Performance Indicators, Benchmarking & Financial Ratio Analysis

✔️Cost Controls & Financial Strategy

✔️Tax Planning & Tax Preparation

If you’re ready to take the next step to scale your eCommerce business, book your 1-on-1 meeting with me TODAY!

Read more