Customer lifetime value is an important metric for eCommerce companies to understand and measure. Customer lifetime value is an average of how much a customer is worth to you over their lifetime. What do you do if your business has only been operating for a short time period? 6 months? 1 year? 👇 I recorded a […]

As your business grows, it becomes more important to monitor and analyze your data. This one equation simplifies your eCommerce financials and allows you to cut through uncertainty so that you can prioritize key financial decisions. Visitors x Conversion Rate x AOV  = Revenue By focusing on these three variables, you can you assess every […]

Mismanaging margin and markup can lead to selling products at prices that are substantially too high or low, resulting in lost sales or lost profits. Margin is sales price minus the cost of goods sold. Below is a breakdown of each profit margin formula. Gross Profit Margin = Gross Profit / Revenue x 100 Operating […]

If you are an own a successful eCommerce business you should be able to immediately identify the primary financial goal you are focused on driving in your business this week, month, quarter and year. ✔️Increase Revenue? ✔️Increase Gross Profit Margin? ✔️Increase Net Profit? ✔️Reduce Taxes? You should be measuring your performance with relevant reporting that […]

I know you’re thinking that my accountant doesn’t worry about my marketing and business growth. They’re totally REACTIVE. Not PROACTIVE. And I know what you mean. Most CPA’s fall into this trap. The truth is most accountants are just a cost. The cost of getting the books done. But when you work with me. It’s […]

How do your books look? All too often I see business owners scrambling to get their accounting records together for lenders or for tax season at the last minute. This means that on a month to month basis they are not tracking their financial performance. They are running their company blind. Would you get on […]

Once you understand your gross profit per product, customer and sales channels. And how it compares to others. We need to start to Benchmark. Why? Are you pricing your products correctly? Is your customer acquisition costs too high? Is your return on ad spend too low? Is your average order value and customer lifetime value […]

If you are a business owner or investor you are solely responsible for the decisions that you make. Your business will live and die based on the quality of your decision-making process, knowledge and due diligence. Managing the financial and accounting functions in your business will drive your overall success. There is a very large […]

I know you’re thinking that my accountant doesn’t worry about my cash flow. They’re totally REACTIVE. Not PROACTIVE. And I know what you mean. Most CPA’s fall into this trap. The truth is most accountants are just a cost. The cost of getting the books done. But when you work with me. It’s not just […]

Do you have serious goals for your eCommerce business? Are you trying to hit your first $1 Million? Or scale up to your first $5 Million? If so, a basic bookkeeper isn’t going to meet your needs. You need more. Good news. At Camuso CPA we do more. Like one of our recent new clients […]

I know you’re thinking my accountant doesn’t increase profit. They’re totally REACTIVE. Not PROACTIVE. And I know what you mean. Most CPA’s fall into this trap. The truth is most accountants are just a cost. The cost of compliance with taxes. The cost of getting the books done. But when you work with me. It’s […]

I know you probably already have a bookkeeper. So did one of our current CFO clients I was recently speaking with I need to ask you a few questions…. But first, I want to share a HUGE win with you from one of our current CFO clients I was recently speaking with. But first, the […]