Once you understand your gross profit per product, customer and sales channels.
And how it compares to others.
We need to start to Benchmark.
Are you pricing your products correctly?
Is your customer acquisition costs too high?
Is your return on ad spend too low?
Is your average order value and customer lifetime value too low to drive profit across your marketing campaigns?
And who’s responsible?
Is it your accountant?
Is it You?
Is it your Marketing Manager?
This can change.
It can improve.
But it will take detailed review.
Outlining of a plan of action.
And a commitment to change.
We do this with our eCommerce clients every week.
Just like we did with one of our most recent clients….
After discussing his current gross margin rates compared to relevant industry benchmarks we realized something had to change.
By adjusting the pricing of specific products and bundling specific low and high margin items together we increased their gross margin by 10.5%.
This increased net profits by over $120,000.
We did this in just 16 days.
This $120,000 in profit is being reinvested back into the business expand his marketing campaign for the eCommerce business and accelerate sales.
Ready to get the same results?
These are just some of the strategic financial services we provide to E-Commerce and Digital Businesses to increase their bottom-line and manage their cash flow:
✔️Cash Flow Management & Forecasting
✔️Inventory Management & Forecasting
✔️Sales Forecasting & Budgeting
✔️Key Performance Indicators, Benchmarking & Financial Ratio Analysis
✔️Cost Controls & Financial Strategy
✔️Tax Planning & Tax Preparation